Make it simple, Make it better.
Designing apps and websites for growing businesses
Aaron Challice
Product Designer | 13 years experience
I'm a Product Designer with over 10 years experience creating intuitive digital products and user experiences that balance customer needs with business objectives. My background spans UI, UX, content design, user research, and conversion optimisation, with a strong focus on solving complex problems through thoughtful, user-centred design. I thrive on turning insights into simple, impactful experiences that deliver measurable results.
Throughout my career, I've worked with startups, e-commerce businesses, public sector organisations, fintech, and global brands, leading projects from discovery through to delivery.
I enjoy collaborating with cross-functional teams, using research, data, and modern design practices to create products that are not only visually engaging but also drive meaningful outcomes for users and businesses.
Make it stand out.
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Hargreaves Lansdown
Over the past three years at HL, I have led and contributed to a range of digital projects spanning UI, UX, content design, user research, and product strategy. Working closely with cross-functional teams, I have helped deliver user-centred solutions that align customer needs with business goals. Below are some of the key projects I have been involved in.
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Southampton University
Creating a new and fresh experience for current and potential students, the university wanted to simplify and
improve the sign up experience increasing student apllications across web and mobile.
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Swindon College
Creating a new brand and web experience to increase student engagement. The college’s main goal
was to achieve a fresher and more modern experience across there web space.
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Ricoh
Leading Ricoh UK account for an agency, Ricoh relied on my team to deliver several marketing
campaigns, web experiences, data-driven analysis, CRO trends and deliverables. We delivered for this account over several years
